ABOUT 1440™
Who We Are
Our founder launched FITNESS:1440™ in 2011 on the premise of giving to members rather than taking away from them. All of our programs and facilities operate with this value in mind. Our clubs have a variety of amenities, including a functional training area, group fitness classes, full locker rooms, free weights, a cardio area, zen studio, and Target:24™ – our trademarked heart-rate monitoring training program. Beyond our club features and benefits, our people are committed to supporting members, creating a fitness family, and enhancing the overall member experience. Want to be supported in your fitness goals? Want more of a community atmosphere rather than corporate feel?
Choose FITNESS:1440™
Why FITNESS:1440™
Support
We provide ongoing support without assuming control.
Security
You can leverage the success of an existing business.
Relationship
We call our gym members and franchisees our fitness family.
Experience
We are an established brand and we know how to help you enhance the member experience.
Contact Us
Reach out and we will walk you through the process of starting and running your own franchise to make sure it’s the right fit for you.
Meet the Requirements
When you can verify that you meet the requirements we've outlined, we can begin to move forward in the franchise process.
Open Your FITNESS:1440™
We provide you with a proven business model, offer ongoing support and watch your business thrive and your fitness family grow.
What Is Target:24™?
Target:24™ is the FITNESS:1440™ trademark workout circuit and biofeedback system. It is designed to drive member results and make workouts more effective, time-efficient and exciting.
- Each member receives a heart rate monitor wristband with an individualized fit number.
- The system provides a workout designed with the member’s fitness level in mind. This is a workout circuit with a mixture of cardio and strength training exercises. Each station and exercise is comprised of 1-minute of work and 30 seconds of rest.
- The member completes the Target:24™ strength and cardio circuit twice. After completing the 24-minute workout, members can assess the intensity level of their workout with the heart rate data that's retrieved.
- This system helps members find workout programs that meet their fitness level and help them reach their goals. Staying fit is not complicated or overwhelming with Target:24™.